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Before ordering your print, may we suggest a visual makeover? The West Chicago Printing team can help you improve your image. Find your way to profitable growth through brand awareness by working with our design professionals to create the marketplace perception that works for you.

Graphic Design is the art or skill of combining text and pictures in media such as advertisements, magazines, or books. Designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. Good design contains typography, visual arts, and page layout techniques that produce a unified final result.

Explore our website for uses of graphic design within logo and brand identity, publications,  print advertisements, posters, billboards, website graphics and elements, signs and product packaging.

Fonts & Feelings

Fonts largely influence how an audience feels about a design. And to some extent, a simple font change can alter brand perception. Though we can't generalize all fonts, for the most part, each font category is tied to a certain feel. Serif   |   Traditional, respectable, stable Serif fonts carry a distinguished feeling of heritage and [...]

By |2018-06-02T00:42:26-05:00April 18th, 2018|Design|Comments Off on Fonts & Feelings

Thanksgiving Ideas for Your Family

“Gratitude unlocks the fullness of life.” -Melody Beattie At West Chicago Printing, we love Thanksgiving. Here are some ideas for an even fuller Thanksgiving for your family this year. Banners Banners have a way of setting the mood for a room. Simple letters and ribbons, cut by hand, can add a homey touch to your [...]

By |2018-06-02T00:39:06-05:00November 13th, 2017|Design, Print|Comments Off on Thanksgiving Ideas for Your Family

The “I Want This” Button

Why Branding Works The season for buying is here. Are you ready for it? You’ve got a good product, a good team, a great service. Despite all this, your customers could still be wanting more. What more could they want? Business Charisma & Chemistry Buyers want items they connect with, from businesses they connect with. [...]

By |2018-06-02T00:38:11-05:00October 17th, 2017|Design|Comments Off on The “I Want This” Button

Copyright 101

When it comes to photos and copyrights, it’s always good to get the facts first. The power of copyright law was first granted to printers alongside the invention of the printing press. Now, copyright covers a multitude of media, printed or not. Copyright law holds massive power and is important to be familiar with, especially [...]

By |2018-06-02T00:36:30-05:00September 13th, 2017|Design|Comments Off on Copyright 101

For the Love of the Ampersand

What Character Was Kicked Out of the Alphabet? The Ampersand. Johnson & Johnson, Barnes & Noble, Dolce & Gabbana: the ampersand today is used primarily in business names, but that small character was once the 27th part of the alphabet. What’s that about? It’s old news, really. The shape of the character (&) predates the [...]

By |2017-07-25T15:51:43-05:00June 19th, 2017|Design|Comments Off on For the Love of the Ampersand

Customer Spotlight: Tree Green

Customer Spotlight: Tree Green Here at West Chicago Printing, we get to work with all sorts of businesses. One of our customers, Tree Green, treats trees to make them healthy again. They need a variety of print to keep their business running at maximum efficiency. Since 2010 we have helped them improve and create flyers, [...]

By |2018-06-02T00:32:09-05:00May 30th, 2017|Design, Print, Testimonial|Comments Off on Customer Spotlight: Tree Green

Customer Spotlight Shines on Webit Services

Customer Spotlight Shines on Webit Services We have had the pleasure of working with Webit since 2009. As they have grown in company identity, our team has worked with them through three relocations and three redesigns. In each transition, Eric, the president of Webit, shares his visions for rebranding with our design team. By creating [...]

By |2017-09-05T16:01:30-05:00May 3rd, 2017|Design, Print, Testimonial|Comments Off on Customer Spotlight Shines on Webit Services

Creating Advertisements that Attract Attention

Creating Advertisements that Attract Attention When asked what he thought was the greatest slogan he’d ever heard, an advertising industry luminary responded, “Farm-Fresh Eggs Sold Here.” Cutting through the serenity of a back country road, the sign demands your attention. If you’ve ever enjoyed sunny-side-up and scrambled varieties, “farm-fresh eggs” sparks your interest and fills [...]

By |2018-06-02T00:29:18-05:00March 29th, 2017|Design|Comments Off on Creating Advertisements that Attract Attention

Trading Cards for UL University

A Creative Idea Comes to Life! Helen from UL University came to us this spring with an idea. Wouldn't it be great if the members of the Global Leadership Program could get to know each other better by having a trading card of each UL employee? We thought this was a great idea. Helen provided [...]

By |2017-07-25T15:54:46-05:00May 25th, 2016|Design, Print, Testimonial|Comments Off on Trading Cards for UL University