Why Branding Works The season for buying is here. Are you ready for it? You’ve got a good product, a good team, a great service. Despite all this, your customers could still be wanting more. What more could they want? Business Charisma & Chemistry Buyers want items they connect with, from businesses they connect with. [...]
When it comes to photos and copyrights, it’s always good to get the facts first. The power of copyright law was first granted to printers alongside the invention of the printing press. Now, copyright covers a multitude of media, printed or not. Copyright law holds massive power and is important to be familiar with, especially [...]
Creating Advertisements that Attract Attention When asked what he thought was the greatest slogan he’d ever heard, an advertising industry luminary responded, “Farm-Fresh Eggs Sold Here.” Cutting through the serenity of a back country road, the sign demands your attention. If you’ve ever enjoyed sunny-side-up and scrambled varieties, “farm-fresh eggs” sparks your interest and fills [...]
