Perhaps you have more products than your customers know about. With so much information, your company needs to be as informative as a salesman and as accessible as a website. How can you? With a product catalog! Many small businesses send out catalogs annually, and the year’s beginning is the perfect time to do it. [...]
Why Branding Works The season for buying is here. Are you ready for it? You’ve got a good product, a good team, a great service. Despite all this, your customers could still be wanting more. What more could they want? Business Charisma & Chemistry Buyers want items they connect with, from businesses they connect with. [...]
The Pub: Wheaton’s Independent Academic Journal Since 2012, West Chicago Printing has had the pleasure of working with the Pub of Wheaton College. Twice a year, the Pub releases a student-led journal for the attendees of Wheaton College. Twice a year, we have worked with them to meet their printing needs. A few weeks ago, [...]
If you’re loyal to your customers, they’ll be loyal to you. There was a time when a woman could walk into a store and be greeted with “Good morning, Mrs. Jones. Those jellybeans that Junior likes came in this morning. Should I pack some up for you?” Even today, people appreciate that kind of treatment. [...]
