It turns out paper helps us think. A vast body of research has shown that working on paper makes us more productive, receptive and attentive to the information being transcribed. Taking notes on laptops rather than in longhand is increasingly common. Perhaps this is in order to save time, energy, and the environment*. However, many researchers [...]
A Creative Idea Comes to Life! Helen from UL University came to us this spring with an idea. Wouldn't it be great if the members of the Global Leadership Program could get to know each other better by having a trading card of each UL employee? We thought this was a great idea. Helen provided [...]
“Today, if you’re not paying attention to your personal brand, if you’re not feeding and growing your network, you will end up starved for options.” - Joanne Gore In regards to branding for your company, your voice matters. Explore your options of how to represent your business to further your reputation and growth. [...]
With Labels! Labels can help your holiday sales because they pair so well with so many items. Seasonal product labels help customers indentify their favorite limited-time offerings. Specialty beverages, candles, decorations, appetizers, deserts…. customers feel festive when they buy and are more prone to stock up during the holidays. There’s actually a [...]
From Pictures to Words to Word-Pictures The first writings were graphic images that represented something tangible. These images, or symbols, function as an "alphabet of human thought" - a universal means for successful communication. These were normally very simple shapes that spoke to a rather simple vocabulary: man, woman, fire, food, tree, etc. Over [...]
What has arms, legs, shoulders, spines, a stem and a tail? A character! What kind of face does it have? Why, a typeface of course. Get to know the faces of your font families. How do you tell one typeface from another? One important step in training your eye to notice the details that set [...]
